Welcome to the Ci Research website

This is what we are experts in.

• We understand how to engage with your audience
• We deliver hand-crafted solutions
• We challenge givens, we incessantly question, and we never make assumptions
• We stick our neck out
• We interrogate data
• We are enthusiastic
• We work harder
• We are passionate about making a real and lasting difference to our clients and their customers

Headquartered in the North West of England near Manchester but operating globally, we have over 20 years experience of supplying market research, customer insight and consultancy services for clients across the private and public sectors – with strong case studies in financial services, retail, FMCG, leisure, business-to-business, social research, education and skills, healthcare, chemicals and pharmaceuticals.

In terms of market research methods, we offer qualitative research, quantitative research and much more besides. We have strong in-house capability in the traditional means of capturing insight – an in-house CATI unit, web-developers and programmers for online surveys, street interviewers, mystery shoppers, focus group moderators and executive depth interviewers. We can also offer clients more innovative research methods and hybrid techniques – online communities, social media monitoring, insight films, ethnography, etc.

Get in touch if you are interested to hear about some examples of how we help clients improve their customer satisfaction, deliver brand alignment, test, develop and improve concepts, initiate innovation and embed segmentations that work.